Wine Barrel Auction
Did you know that wine is a top 5 gift for the adult market in the United States?
How the Barrel Auction Works
From the moment your Barrel Auction is presented to your members, your members will quickly become enamored with the concept of buying part of a wine barrel. At a live barrel auction, it takes less than 4 minutes on average to raise over $20,000.
This is a chance to own a truly one of a kind wine, cultivated in Napa or Sonoma, from some of the world’s most acclaimed vineyards. Handcrafted by legendary winemakers and evaluated by an elite team of Master Sommeliers, this is a rare opportunity to taste and own a masterpiece.
A barrel auction offers your audience the ability to buy into one barrel of wine, equaling 25 cases of wine (12 bottles per case). Each case of wine can be personalized with your member’s custom label, so effectively 12 bottles can be labeled with one unique design. Our team of artists can assist your winning members in creating a unique brand of wine that they can keep for drinking at family gatherings or give away to friends or clients. Alternatively, your winning members can supply their own artwork or use one of our existing templates. We make the design and fulfillment process for your corporate branded wine gifts super easy!
Committing to one barrel doesn’t mean you are obligated to take all the wine, so if you only auction off 15 cases from one barrel, you’re only obligation is to pay for the fraction of wine that you auctioned off. Therefore, there is no financial risk involved for your organization!
Personal Wine can handle all donation revenues or work with you on a custom platform that suits your needs.
Yes, I want in!
Select from one of two options of red wine or white wine. There are two pricing tiers:
Platinum Tier
Wine Barrel cost to the organization is $10,000 per barrel. Wines are to be auctioned off for $1,200 per case (value of $100 per bottle). If all 25 cases are auctioned at $1,200 per case, your organization will gross $20,000!.
This wine will be from the premier appellation of Napa Valley and will come with provenance demonstrating where it was bottled and using what fruit from specific vineyards. The wine will be a major varietal or blend such as Cabernet Sauvignon or Red Blend. The product is to be disclosed at the auction, so your members know exactly what they are bidding on.
Gold Tier
Wine Barrel cost to the organization is $7,500 per barrel. Wines are to be auctioned off for $600 per case (value of $50 per bottle). If all 25 cases are auctioned at $600 per case, your organization will gross $7,500!
This wine will be from the premier appellation of Sonoma Valley or Paso Robles and will come with provenance demonstrating where it was bottled and using what fruit from specific vineyards. The wine will be a major varietal or blend such as Cabernet Sauvignon, Red Blend or Pinot Noir. The product is to be disclosed at the auction so your members know exactly what they are bidding on.
Champagne and Sparkling Options are Coming Soon!
- Kathi Haralson, Executive Director Eanes Education Foundation
Of the over $38 billion that is spent annually on corporate gifting, 27.5% is spent on food and wine. The popularity of custom beverages (ex. etched wine bottles branded with a company's logo) rose nearly 9% over last year.
- People love wine: 62% of Americans bought wine for themselves last year; wine is appreciated now more than ever.
- Wine provides an experience: It will be cherished from the moment they open it until the last drop is enjoyed.
- Affordability: Accommodate any budget without leaving anyone out. Purchase mini bottles for a company event or Silver Oak for an executive.
Lexus of Austin
Lexus of Austin wanted to go above-and-beyond in providing an incredible buying experience to their customers.
Here's how we helped:
-
1. CreateOur creative team and Lexus of Austin collaborated to develop an engraved bottle that captured the elegance and attention to detail found in Lexus cars.
-
2. DeliverWe produced the Lexus of Austin branded wine bottles and delivered cases to their showrooms as needed.
-
3. DelightLexus of Austin is able to develop relationships by rewarding their most loyal customers with a beautiful bottle of wine.
UBS
UBS financial advisor Chris Price wanted to strengthen his relationships by wishing his clients a happy birthday with a special personalized wine gift.
Here's how we helped:
-
1. CreateMr. Price worked with our creative team to create his own private label wine bottle, The Bear and The Bull.
-
2. AutomateMr. Price sent over a single shipping list of his clients and their birthdays. We scheduled a personalized wine gift to be delivered on each of their birthdays.
-
3. DelightEach of his clients was received a bottle of The Bear and The Bull wine on their birthday.
Choate Parking
Choate Parking wanted to send a holiday gift to over 250 of their top clients thanking them for their loyalty.
Here's how we helped:
-
1. CreateA gifting specialist helped CPC create a special branded holiday wine label.
-
2. AutomateCPC provided us with a list of names and addresses of their clients. We queued up 250 individual shipments.
-
3. DelightEach client received a branded wine bottle as a special holiday gift from CPC.
Common Gifting Occasions
- Company Anniversaries (10 year, 25 year, 50 year, etc.)
- Organizational Milestones
- Employee Recognition
- Corporate Holiday Gifts
- Executive Gifts
- Media Release Parties
- Client Appreciation Gifts
- Financial Tombstones
- Real Estate Closing Gifts
- Company Events & Parties
- Retirement Gifts
- Branded & Promotional Gifts